LOOK are a truly innovative and pioneering bike company – in 1984 they revolutionized the world of cycling with the first clipless road pedal in 1984 and did it again in 1986 with the first carbon frame – more recently they moved into pioneering component integration with the C-Stem, ZED-Cranks and now the Aerobrake.   LOOK represents pure class and the very highest in quality, whether you compete at pro level or ride purely for pleasure.

As well being LOOK's #1 UK dealer, we are proud to be the first of only six LOOK Test Centres in the UK, with bikes in stock from across the range including a comprehensive range of demo bikes.

With almost 30 years of expertise at the highest level, LOOK’s knowledge has become a benchmark in the professional sector: LOOK invests 10% of its turnover each year in research and development to continue to offer the same innovative products to the demanding sports people and enthusiasts.

LOOK Road Range

2018 LOOK 785 Huez

LOOK have applied all of their unrivalled expertise in carbon fibre technology to their long awaited flagship superlight bike. And in a word the result is simply brilliant! Full on race performance alongside the reliability, handling and comfort required by day-long gran fondo riders and WorldTour stage racers alike.

2018 LOOK 765 Optimum

Designed as a high performance endurance racing or long-distance fast-riding bike, the LOOK 765 Optimum really does deliver in pretty much every department, establishing a new benchmark for high performance bikes at this price point. Available with rim or disc brakes for true all-road riding!

2018 LOOK 795 RS

The most technically advanced frameset in the world, and winner of a clutch of international design awards, the LOOK 795 RS takes component integration and road bike aerodynamics to whole new level. For 2018 the 795 has a number of new features that make it a truly practical option for all levels of rider.