Our Prices

At Epic Cycles we operate an Every Day Fair Pricing policy – but what does that mean?

Well, at its most basic, it means that at Epic Cycles we offer genuinely competitive prices across our range of products, to all of our customers, every day of the year – not just at sale times or on one or two promotional items.  It means that we offer the same great prices to every customer – no haggling, no having to prove that you belong to an approved society in order to get a few percent off. We have one set of prices – our best prices – in store for everyone. Every day.

We don’t promise to be the very cheapest on every item – although we often are. But it is important to compare what we actually sell vs what some on-line discount outlets supply. Almost every bike we sell is personalised in some way – it is not just simply supplied in the form that it left the factory. It is adjusted to fit your needs (e.g. we alter component sizes to suit your measurements, or fit different gear ratios, different width tyres or more suitable saddles etc), or upgraded with additional or unique parts of your choosing, or built from scratch with a full custom specification.

And every single bike we sell is stripped down, subjected to rigorous quality control inspections, and then tuned for safe, reliable and high performance riding – with every aspect meeting full warranty protection requirements. It is NEVER just shipped in the state it left the factory!

So, when comparing prices for fully tuned and personalised products we believe we are day-in-day-out the best value bike store in the UK…not just at some once a year clearance event.

For more on bike personalisation and tuning please visit our FAQ page or hit the icons at the bottom of this page.

Finally, we are honest with our prices – some things Epic Cycles WON’T do:

  • Sell grey imports at knock down prices, but with no warranty.
  • Advertise give-away prices on items we can’t actually supply – or only have in sizes or colours no-one wants.
  • Discount last year’s model and “forget” to tell you the differences with the current model
  • Use one or two eye catching offers to create the impression of low prices all round
  • Claim to be offering big price reductions against prices we never offered in the first place. We may tell you the SRP (manufacturer’s suggested retail price) and compare it with our price – but never that it is being offered at “x% off”.
  • Label a product with its SRP and then offer you a great deal or on the spot discount if pressed. We will label every item with our best price right from the start.
  • Hold an annual Sale – because we offer the best prices we can all year round.

Who needs the stress of haggling and wondering if you really did get the best price we could offer? At Epic Cycles that is one stress you can forget.  The bottom line is that our prices are highly competitive and genuine. For everyone. Every day.