Who We Are
Epic Cycles was founded in 2006 to provide a better way of selling bikes – where bikes are tailored to the rider, not just sold ‘off-the-shelf’ as they come from a factory.
It has remained a family owned business ever since, run by a close knit team, and together we have grown into one of the UK’s leading independent bike stores.
We started out with a straightforward goal, and that goal is still the same: to equip people with the best possible bike for their individual needs, in a friendly, approachable and unpressured way.
We are first and foremost bike enthusiasts and riders – passionate about bikes and where they can take us. Together we ride over pretty much every type of terrain – road, gravel, adventure, and gnarly off-road, and we love helping our customers to get the best out of their riding.
We also operate a highly regarded service department staffed by hugely experienced and knowledgeable mechanics.
Meet The Team
Ben (Sales)
Ben has been with us from our early days, and forms an integral part of the sales team here in store. Built on many years of riding bikes in all conditions and over all terrains, he is our resident expert in all things gravel, adventure, and MTB. A mastermind at making things work under harsh conditions, if you have a question about the best bags, electronics, bike-packing gadgets, camping, tools and spares, and everything in between, for your next ride then he’s your guy.
Christian (Sales)
An original member of the Epic Cycles team, Christian has really grown with the store over the past sixteen years. A key part of the sales team, he also keeps the metaphorical cogs turning behind the scenes. The master of maintaining a smooth transition of stock in and out of the store, no easy task over the past couple of years in particular, he also forms a key bridge between the sales team and workshop. If you come and visit us in store it’s likely you will be greeted by Christian, ready to help you with all of your bike related needs.
Lincoln (Workshop)
The founding member of our team of mechanics here in store, Lincoln has been with us from the very start. With years of experience as a mechanic, both building and servicing bikes, he’s a pro at fixing the seemingly unfixable. If it’s possible to get a bike back out on the road safely, he’ll find a way. A rider himself, covering everything from hill climbs to bike packing, he now favours the rough stuff, spending a lot of his free time riding MTBs in the forest with his son who has picked up the racing bug big time.
Mark (Sales Manager)
Heading up the sales team, Mark has been working at Epic Cycles for the best part of a decade now. Having ridden bikes for longer than anyone else on the team, he has been a club rider, raced on the road, and in TT’s from a very young age. Although he’s hung his racing wheels up now, riding bikes hard and fast is still very much his thing! A dab hand at achieving aesthetic perfection when it comes to bikes, he’s nailed matching everything right down to his clothing.
Molly (Marketing)
The newest member of the team here at Epic Cycles, despite having grown up in and around the store, Molly has recently transitioned into her role in marketing after spending some time on the sales team. A former professional road racer, she has ridden and raced bikes all over the world at the highest level. Since her retirement, adventure has been calling. You will now find her in the more alternative world of multi-terrain ultra racing, and occasionally out seeking FKTs on some of the biggest off-road routes in the UK.
Phil (Store Owner)
The man behind the shop, and one of three founding friends, Phil has put his heart and soul into Epic Cycles for the past 16 years. Guiding it with the same hard work and enthusiasm as he has from the very beginning, and ensuring the shop has evolved alongside the cycling community. Phil is a rider himself, formerly participating in road races and time trials, before falling in love with riding over all terrains. Whether it’s a road bike, a gravel grinder, or MTB, squeezing some weekend adventure rides into his busy schedule is a must!
Steve (Workshop)
The newest member of our workshop team, Steve has brought a new perspective and huge depth of knowledge and experience to the store. An great mechanic, and an equally impressive rider. From riding through Ecuador on a single speed MTB, to finishing the iconic Highland Trail 550 race in fifth place, the insights Steve has gained out on the bike are invaluable. Alongside building and fixing bikes, he also takes groups on mountain bike adventures and offers coaching through his company Rewild MTB.
Viv (Sales Administration)
An invaluable member of the team, Viv is the glue that holds all of the interlocking elements of a sale together. From ordering bikes and parts, liaising with other staff members and coordinating with customers, to ensuring the bike arrives with you just as you want it. A keen adventurer himself, Viv has explored some of the best roads and trails in Europe on two wheels. Now based out in sunny Spain, he gets to enjoy the seemingly endless miles of premium gravel and mountain roads on his doorstep.