Bianchi are true legends of the cycling world – established in 1885 in Via Nirone in Milan, Bianchi is the world’s oldest bike brand. They have been at the fore-front of bike technology, performance and style for over a century, and it shows – sheer class and attention to detail shines out of every frame.
Building on a heritage of race winning legends, like Coppi, Pantani, and Gimondi, and 15 Grand Tour wins, the current Bianchi range boasts top level thoroughbred race machines, specialised long distance racing or sportive bikes, world cup winning mountain bikes, as well as class leading all-rounders.
As the UK’s number one Bianchi store for the past decade, our expertise is unparalleled in the UK market. We are proud to be a centre of excellence for Bianchi, with technical and product knowledge that sets the UK industry standard.
Bianchi is a premium performance bicycle company characterised by product driven technology, Italian design and innovation. Bianchi believes the frame is the heart of the bicycle and it is constantly investing in material technology with the aim to produce the best bikes in the world – their knowledge of bicycle handling is unparalleled, resulting in bikes that are a joy to ride.
All frames are designed and developed inside the Bianchi headquarter in Treviglio (near Bergamo, Italy), as are all graphics and colour combinations, from their iconic celeste colour to the freedom of custom Tavalozza paint designs.
With its Reparto Corse (Racing Department), Bianchi leads the way with race proven geometry and has continually innovated with new technology for over a century. Its latest patented material Countervail continues this tradition to the current day, delivering a ride quality that is simply remarkable.
Following their success over the past decade we are once again offering exclusive Squadra Edition models across much of the Bianchi range, featuring superb wheel upgrades at minimal cost.