Why Compromise?

Everyday Low Prices   –   0% Finance   –   Free UK Delivery   –   Free Fitting   –   Free Servicing

Customising Your Bike

Very few bikes leave us without being personalised in some way to suit the individual rider – whether it’s no-cost tailoring of factory specification bikes, component upgrades for improved performance or comfort, or complete custom builds. So what do we mean by tailoring, upgrades and custom builds?


Tailoring covers all of those tweaks, component swaps and alterations that we can make to your bike so that it meets your own unique needs – very often without changing the cost of your bike at all.

Everyone has their our own individual body proportions, fitness level and riding style.  We all ride over different terrain and have different goals in mind, as well as personal preferences when it comes to things like handlebar shapes and colours, and differing priorities attached to performance vs comfort.

As well as guiding you in your choice of bike, these individual differences mean that changing things like stem and crank lengths, or handlebar and saddle widths will improve the ride of your bike.  This is on top of basic set-up considerations, such as handlebar and seatpost height, which are simple adjustments that usually require no component swaps at all.

You may also want to change gear ratios, perhaps because you live in a hilly area or conversely you prefer a narrower spread of gears in order to eliminate large jumps in gearing.

Free Tailoring

In the following areas we offer a no-cost tailoring service (unless of course you are also looking to upgrade components to a higher level at the same time) on all* new bikes:

  • Handlebar width/drop
  • Stem length
  • Chainring sizes
  • Crank length
  • Cassette ratio**
  • Handlebar tape colour (we offer a free swap to a colour of your choice from the Deda Professional tape range of over 20 options)
  • Saddle swap to a female specific saddle

Where we are making a swap to the above components we will aim to fit a like-for-like product, i.e. the same brand and model.  Where we aren’t able to source a like-for-like product (e.g. where the item is either a bike manufacturer’s own-brand or a factory-only/OE component and there is no exact replacement available) we will fit the following:

  • Deda Elementi Zero (or similar if out of stock) handlebars and stems – at no cost
  • The nearest equivalent chainset or cassette model – there may be an upgrade cost if swapping out an own-brand or FSA/other OE chainset, as their after-market Shimano, SRAM or Campagnolo replacements will often be higher level upgrade items.  Where standard Shimano, SRAM or Campagnolo chainsets are being tailored there is usually no cost, unless of course you choose to make an upgrade.
  • Madison Stellar (or similar if out of stock) female specific saddle – at no cost

*Does not apply to bikes sold from our eBay store, ex-demos, or used bikes.

**If a cassette swap requires the fitting of a longer rear derailleur there will be no charge for either the derailleur or the cassette, but if we need to write off the chain because it is too short for the new larger cassette we will have to charge for a replacement chain (you are free of course to retain the original).


On many occasions our customers like the look of a standard “factory specification” bike, but would like it to be upgraded in a few places, for example with a super-light set of wheels or maybe by swapping to power cranks or a top level set of race tyres.

If you are thinking about taking a standard “brochure-spec” bike and making a few upgrades the most economical time to do this is when purchasing your new bike, as we offer discounts on the upgraded parts being fitted and can usually offer a trade-in value for the parts being taken off (unless they have no resale value, for example where they are unique to the bike and therefore can’t be re-used or are highly unusual and therefore rarely sold as individual items) – we also don’t charge for the labour involved with upgrading new bikes.

Once you have taken a bike away the costs of upgrading components always increase, as the trade-in value of any parts that you are replacing will be lower or nil, and there may well be chargeable workshop time involved in carrying out the swap at a later date.

Please note that many component changes need to be carried out in particular ways to meet warranty requirements of both the components and bike – our technicians are fully versed in the requirements of different manufacturers.  So as well as being the lowest cost time to make changes to your bike, you also get the added peace of mind that things will have been installed correctly and in accordance with manufacturer tolerances.

There comes a point of course where the number of components being swapped means that it is more economical and practical to custom build your bike from scratch, which brings us to custom specifications.

Custom specification

Purchasing a new bike can involve a significant investment, especially at the premium end of most ranges.  So why not consider a full custom build, where every part is specified by you to meet your preferences and needs?

Around 20% of our bikes are fully custom built, and when compared to high end brochure specifications the costs can often be highly competitive – on many occasions are actually lower – while at the same time giving you exactly what you want.

Custom specifications can either start with a bare frameset, which we can work with you to specify in full, or with a full factory specification bike that we strip down and rebuild for you, for example where the groupset that is fitted to the “donor bike” is not to your liking but the frameset is exactly what you are looking for.

How do I specify my requirements?

If you are able to make an appointment to visit us in person this will of course form a key part of our conversations with you while you are here, alongside things like bike viewing, demo rides or bike fitting, but it is certainly not essential to visit.

Many of our customers first make contact with us either by phone on 01584 705042, via email or using our contact page, and each product page also has a further information form where you can send us details of what you need or would like advice on, including options and costs for tailoring a specific model or building a fully custom bike.

Very few bikes leave here without some sort of personalisation, so please do not feel reluctant to ask anything at all – we enjoy answering queries about bike specifications.

Bikes Tuned for Riding (not shipping)

As a centre of excellence for all of our bike brands we pride ourselves on knowing our bikes inside out, especially on the technical front.

Our technicians are some of the best and most experienced in the UK, and are regularly contacted by the manufacturers themselves regarding tuning and technical aspects of bike set-up and optimisation.

When bikes arrive with us from the manufacturers, even ones that are entirely standard off-the-shelf models they are either partially built or pre-assembled using efficient but not necessarily optimal techniques. Factory builds need to cater for speed of assembly, and the requirements of secure packaging for long-haul space-saving transportation.  This is especially so in the areas of cabling, bearing adjustments and installation, and drive-train optimization.

In most cases the factory assembly (if complete) will of course work, but not as well as it could with proper set-up and tuning.

So every bike we sell is either completely or partially stripped down, then rebuilt to ensure the smoothest and most reliable operation possible – whether, amongst many other things, it is accurate gear shifting, precise braking, free running bearings with minimal play and noise, or weather proofed seals (not all bikes are built with British weather in mind!).