Customising Your Bike

Customising Your Bike

Around 75% of our bikes are personalised in some way to suit the needs of individual customers, ranging from factory builds with components that have been changed to the rider’s preferred sizes or ratios, right through to fully bespoke bikes that have been built up from a bare frameset.

In many cases we are able to take a standard factory spec bike and swap parts free of charge to differently sized or alternative parts at the same level, e.g. tyres with a different width or tread pattern, a different ratio in the same model of cassette, or a simple stem length change*. For more information on free swaps please see the shaded box below.

This is of course on top of basic set-up considerations, such as handlebar and seatpost height, which are simple adjustments that normally require no component swaps at all.

*we may be unable to make free of charge changes to factory fitted items in areas where there is close component integration, such as with some integrated handlebars and stems, where is some cases the manufacturers do not offer these individual parts for sale except as part of a full bike.

Upgrades

As well as free of charge component changes we are also able to offer low cost upgrades to higher value parts in place of the standard items – the most common examples are premium tyres and wheelsets, but we can upgrade pretty much every component.

The best time to carry out an upgrade to your bike is when initially purchasing it – we will fit upgraded components to new bikes with no labour charge, and the cost to you will simply be the difference in value between the components being taken out and the components being fitted.

Please note that some own-brand, unbranded, or entry level components do not have a real market value or any re-sale potential. In these cases we will simply offer you a discount on the upgraded part, and you will also retain the original part.

Popular Component Changes

The following list covers the most commonly requested changes to standard ‘factory spec’ bikes.

In many cases the swaps will be free, but even in cases where there is an upgrade cost it will still be far more cost effective to make this change before purchase than leaving it to a later date.

Popular Options

Tyres

The most popular request that we receive from customers is a change to the tyres fitted to their new bike, either to an alternative model that better suits their needs or local conditions, or to a different size or tread pattern in the same model (both of which are free of charge).

We stock a wide range of models from most of the leading brands, including Continental, Pirelli, Vittoria, Schwalbe, Panaracer, Hutchinson and Maxxis, as well as a number of smaller specialist brands.

Tyres can be quite a high value component, and they have a major impact on how your new bike rides.  Making the swap to your preferred tyres at the point of bike purchase is extremely cost effective, as we will only charge the difference in price between the two sets of tyres, instead of you needing to purchase a brand new set from scratch.

Wheels

Wheel upgrades can deliver significant performance or reliability improvements, so it is not surprising that they are another of our most commonly requested upgrades.

We work with over twenty major wheel brands, and around 40% of our wheel upgrades involve models we haven’t listed as examples on our site, so if there is a wheelset that you’d like us to provide an upgrade quote for then please just ask.

Cassette Ratios

If you request a cassette swap that has a larger maximum sprocket we may have to fit a longer replacement chain.

The cassette swap itself will be free of charge, as long as it is the same model in a different size, but if a new chain is needed we will need to charge for that (you are of course free to retain the original). Where the new cassette is a higher level item we will simply charge the difference in value of the two cassettes.

Chainset Lengths & Ratios

Where we are changing ratio or crank length using the same model, there will be no charge, but if we are fitting a higher value model we will need to treat this in the same way as other upgrades. 

Handlebars & Stems

For standard (i.e. non-frameset specific*) handlebars and stems we are only too happy to swap to a different sizes according to your needs. If the swap is to a different size in the same or directly equivalent model then there will be no charge.

In some cases the manufacturer may have supplied the bike with ‘own-brand’ stems and bars are not available as stand-alone aftermarket items and have no recognised market value. In these cases, assuming the frame does not require a specific own-brand cockpit, we will suggest an alternative branded item and apply a substantial discount to the new part.

If you require a swap to a higher level component we will charge the difference in value between the two components.

*Where the supplied handlebar and stem are integrated or frameset-specific we may be unable to obtain alternative sizes from the manufacturer’s UK parts stock, but may be able to specify that the correct dimensions are fitted at the factory if we are placing a fresh bike order for you with the manufacturer. Where we are able to obtain an aftermarket frame-specific or integrated cockpit, either from overseas stock or from an alternative brand, there will a heavily discounted charge for the swap, and you will retain the original.

Saddle

We have access to a large number of leading saddle brands, so if you require a specific saddle then just let us know. The majority of our saddle swaps are upgrades, rather than alternatives of the same value, where we will simply charge you the difference in value between the two items. Where the saddle being upgraded is an ‘own brand’ model we will offer the new one at a discount and you will retain the original too.

Custom specification

Purchasing a new bike can involve a significant investment, so why not consider a full custom build, where every part is specified by you to meet your preferences and needs?

Around 25% of our bikes are fully custom built for customers from a bare frameset, and when compared to heavily modifying standard factory specification bikes the cost is often highly competitive, and on some occasions it will actually be lower, while at the same time giving you exactly what you want.

Custom specifications can either start with a bare frameset, which we can work with you to specify in full, or with a full factory specification bike that we strip down and rebuild for you, for example where the groupset that is fitted to the “donor bike” is not to your liking but the frameset is exactly what you are looking for.

How do I specify my requirements?

If you are able to make an appointment to visit us in person this will of course form a key part of our conversations with you while you are here, but it is definitely not essential to make a visit.

Many of our customers first make contact with us either by phone on 01584 705042, via email or using one of the enquiry forms on our bike pages, where you can send us details of what you need or would like advice on, including options and costs for tailoring a specific model or building a fully custom bike.

Bikes Tuned for Riding (not shipping)

As a centre of excellence for all of our bike brands we pride ourselves on knowing our bikes inside out, especially on the technical front.

Our technicians are some of the best and most experienced in the UK, and are regularly contacted by the manufacturers themselves regarding tuning and technical aspects of bike set-up and optimisation.

When bikes arrive with us from the manufacturers, even ones that are entirely standard off-the-shelf models they are either partially built or pre-assembled using efficient but not necessarily optimal techniques. Factory builds need to cater for speed of assembly, and the requirements of secure packaging for long-haul space-saving transportation.  This is especially so in the areas of cabling, bearing adjustments and installation, and drive-train optimization.

In most cases the factory assembly (if complete) will of course work, but not as well as it could with proper set-up and tuning.

So every bike we sell is either completely or partially stripped down, then rebuilt to ensure the smoothest and most reliable operation possible – whether, amongst many other things, it is accurate gear shifting, correct rear mech hanger alignment, properly bled brakes, smoothly running bearings with minimal play and noise, or weather proofed seals (not all bikes are built with British weather in mind!).