Genesis are a UK brand with a simple philosophy – to bring to life the sorts of bikes they themselves enjoy riding, that offer a perfect balance of rock solid reliability, fun, style and practicality. Genesis bikes are for riding in all weathers, over all surfaces, all over the world – designed here in the UK, the Genesis range is of course a fantastic option for UK conditions, over any type of terrain.
Luckily for us Genesis share a lot of what we are looking for ourselves . In particular, their range of steel framed adventure and touring bikes that have developed a world-wide reputation for reliability, value and performance.
Genesis are not the biggest brand out there but their size does allow them to take a few risks; namely to push through bikes that bigger companies might deem too fringe or oddball to ever grace their range. If they enjoy riding it and think there’ll be enough folks out there that will too, then its fair game in the eyes of the Genesis designers! They are sticklers for detail, going to the nth degree to try and wring out every last bit of performance whilst keeping things accessible.
All Genesis bikes have ‘built-in’ practicalities that will enable you to use them daily across many different scenarios. Design and technology working in perfect harmony in a thoroughly thought through, practical package.