Genesis are a UK brand with simple philosophy – bring to life the sorts of bikes they enjoy riding for the heck of it, in UK conditions. Luckily for us they share a lot of what we are looking for in a range of bikes, covering everything from the pro-level road racing machines of the Madison-Genesis team, through the adventure and cyclocross bikes that Genesis have developed a world-wide reputation for, to ultra-versatile hardtail mountain bikes and stylish urban commuters.
Genesis are not the biggest brand out there but their size does allow them to take a few risks; namely to push through bikes that bigger companies might deem too fringe or oddball to ever grace their range. If they enjoy riding it and think there’ll be enough folks out there that will too, then its fair game in the eyes of the Genesis designers! They are sticklers for detail, going to the nth degree to try and wring out every last bit of performance whilst keeping things accessible.
Materials snobs they are not, and, although they originally made their name in high quality steel adventure bikes, titanium, carbon and aluminium are also used across the range to good effect.
Most Genesis bikes will have ‘built-in’ practicalities that will enable you to use them daily across many different scenarios. Design and technology working in perfect harmony in a thoroughly thought through, practical package.