Introducing Lauf

It’s always a long process of research and planning behind the scenes, from the moment we first discover a brand to the moment it comes into store for the first time, and this one has been one of the more striking and innovative concepts we’ve come across.

Over the past 18 months we’ve increasingly diversified our line-up of bikes; and the world of off-roading has been one of the most rapidly growing areas of our diversification. With gravel bikes, all-road bikes, cross bikes and MTBs all becoming a key element of the Epic Cycles portfolio, we knew that Lauf was creating products we wanted to have in store.

For those unfamiliar with Lauf, it’s an Icelandic company offering carbon gravel bikes and super-light carbon suspension forks for mountain bikes, fat bikes and gravel bikes.

It began when two friends came up with the idea of creating a super-light revolutionary bicycle suspension fork, an idea that was put into practice with the development of Lauf. A twist on the well known and proven “leaf spring suspension” concept, combined with today’s high performance composite materials, created a product synonymous with victory from the moment it hit the trails in 2013.

In 2017 the company branched out into the world of complete bikes/framesets. Having spent the last few years studying gravel bikes and gravel riding, the True Grit bike was created in response to the question “How could our Lauf forks best complement gravel bikes?”, and this quickly developed into “What would be the ultimate gravel bike?”.

They wanted this dream bike to be fast, but at the same time stable and confidence inspiring. It needed to be light, but without compromising durability and ease of maintenance. A no-compromise long-distance race-oriented gravel bike. A bike that would also become a rider’s first pick for all his “usual” everyday riding; standard UK-style paved roads, gravel, singletracks and everything life throws at us as cyclists (unexpected potholes, snow, ice, etc.).

We were, as we always are, cautious in accepting the manufacturer’s claims, but all that was swept away when we rode them.  They live up to every claim and then some!

We’ll be offering all options in store, from framesets and complete bikes to custom builds using their innovative forks. Whether it’s the ultimate gravel bike you need, or an upgrade to your current off-road setup, then this is the product for you.

The Lauf’s leaf spring means there’s absolutely no loss of feel from sticky moving parts – the Lauf lets the wheel track the ground unhindered by additional friction, resulting in a buttery smooth ride.

Likewise, with no moving parts, maintenance is a non-issue – there’s simply nothing to Maintain. – Bike Radar

The look might turn off traditionalists, but the True Grit’s versatility and capability make it one of our favorite gravel bikes. – VeloNews

The Lauf True Grit is leading the trend of a new age of bikes with enhanced capability and versatility that give nothing up in terms of all-round performance…this is like no other bike on the market today. – Road Bike Magazine

For more information on any of the Lauf products please contact us:

If you would like more information on anything at all please enter your details and a message below, and we will email or ring you back – or alternatively please call our Sales Office on 01584 705042.
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